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An award-winning hair growth serum, a budge-proof lip stain and more Amazon beauty bestsellers — all under $25

We're refreshing our beauty routines this season with these tried-and-true makeup, skin care and hair products.

Spring is officially underway! Whether you’re looking to try a new trend this season or give your hair a boost as the temps heat up, now is the perfect time to revamp your beauty regimen.

Shop TODAY editorial director Adrianna Brach recently stopped by TODAY to share a few of her current favorite beauty essentials. From a lightweight lip stain mask to an award-winning and editor-approved hair growth serum, these problem-solving finds have earned their place in both our shopping carts and our beauty routines. And the best part? All of our picks are under $25.

Keep scrolling to see the tried-and-true products we love, plus even more makeup, skin care and hair bestsellers worth adding to cart.

Seen on TODAY | Previously seen on TODAY | More Amazon beauty bestsellers

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Amazon beauty bestsellers seen on TODAY

Wonderskin Lip Stain Peel Off Masque

For longwear lip color that’s transfer-proof and waterproof, this editor-favorite lip mask is your best bet. The brand says you simply apply the lip stain on bare lips, let it sit for 10-30 seconds, and then wipe it away with a damp towel or tissue. The result? Like magic, your lips are tinted, without the heavier feeling of a lipstick or gloss. When it’s time to take it off, it removes easily with an oil-based makeup remover. Pro tip: It’s buildable, so you can apply two or three coats for a bolder color.

Dr. Dennis Gross Alpha Beta Universal Daily Peel (Pack of 5)

Looking to brighten up dull, post-winter skin? For over ten years, Brach has sworn by these peel pads from Dr. Dennis Gross, calling them "instant gratification overnight." According to the brand, these are made with five acids, which basically exfoliate skin without the need for a harsh scrub, and can help with uneven skin tone or texture. Brach says to sweep the first pad all over your face and two minutes later use the "neutralizer" pad, followed by a simple moisturizer. Get ready to wake up with glowing skin!

The Ordinary Multi-Peptide Serum for Hair Density

A winner in our Shop TODAY Beauty Awards, this affordable treatment for those with hair thinning or hair loss is a fan favorite for a reason. It's formulated with multi-peptides and plant-based extracts that help strengthen hair follicles, and board-certified dermatologist Dr. Michelle Henry previously told us that one of the peptides in this product is shown to improve hair density and reduce hair loss. Associate editor Shannon Garlin applied this to her scalp daily in the evening for eight months and noticed a big improvement, especially around the hairline, but our reviewers saw some new hair growth in as little as six weeks.

Boldify Hairline Powder

Of course, hair growth takes some time, so a trick we love in the meantime is this hairline powder, which is designed to provide instant coverage for balding, thinning and patchiness on any areas of the head. Brach uses it as a root cover-up for grays or brightening up highlights, since you can apply it directly on your part to get fast, even coverage. The brand says it's weather- and sweat-resistant for up to 48 hours, but it washes out easily with shampoo. It comes in more than a dozen shades and it's under $20, which is a lot more affordable than a trip to the salon!

Bed Head Rock N Roller 2-in-1 Curling Wand

This hair tool looks funky, but stick with us — it's actually so easy to use. While traditional curling irons can be tricky to mess with, a wand like this can be a bit easier. It allows you to use your free hand to wrap a lock of hair around the barrel, following the pattern on the wand. You can get loose, beachy waves by wrapping the hair over the beads, or opt for tighter curls by going in the creases in between the beads. It's under $20 and comes with a heat-protecting glove, so you won't have to worry about burning any fingers on your way to a perfect hair day.

Amazon beauty bestsellers previously on TODAY

MSQ Eyelash Comb

Even the best mascaras clump up sometimes, so this tool is a literal eyelash comb to separate your lashes for a perfect mascara application every time. While it may look a bit intimidating, Brach says it’s really easy to use — you simply hold it at the base of your eye and blink through. The stainless steel comb has garnered over 23,000 ratings on Amazon — and it’s less than $5 right now.

LondonTown Illuminating Nail Concealer

Brach says this illuminating nail concealer is a “one-and-done” product for a quick, effortless manicure. The brand says it doesn’t require a base or top coat, and the color payoff is sheer but buildable, giving a subtly enhanced look in just one to two coats. Think of it like your nails, but better! The polish comes in pink, nude, white and clear tints, and Brach says it’s worth every penny.

Versed Press Restart Retinol Body Lotion

Dermatologists are always recommending incorporating a retinol into your skin care routine, but did you know you could also use the superstar ingredient on your body to help smooth and firm skin over time, too? Brach explains that the retinol helps with cell turnover for those anti-aging, tightening and smoothing benefits, while the cocoa butter and squalane act as deep moisturizers. The formula is a lightweight, non-greasy lotion that the brand says is especially great to help refine any crepiness on the chest and neck, firm skin around the knees and smooth rough elbows.

Colgate Optic White Overnight Teeth Whitening Pen

Brach thinks this Colgate pen with more than 55,000 ratings on Amazon is one of the easiest ways to help whiten your teeth. At night, you simply click this pen a few times and apply a thin layer of the whitening serum on each tooth. Let the coating dry, head to bed, and brush your teeth in the morning — no messy strips, blue lights or trays involved.

From her own experience, Brach says you won’t get immediate results, but after about one week of continued use, she noticed a big improvement in the shade of her smile. The brand says each pen contains about 35 nightly uses, is enamel-safe and safe for sensitive teeth and gums.

More Amazon beauty bestsellers

e.l.f. Monochromatic Multi-Stick

The Shop TODAY team loves a beauty multitasker, and this award-winner can be used on both lips and cheeks. You can apply it with your fingertips or any densely packed brush for a natural finish, and note that a little goes a long way. You’ll be sure to find your own perfect tint among the seven shades of this vegan and cruelty-free multi-stick.

e.l.f. 16-Hour Camo Concealer

This top-rated concealer from e.l.f. is a steal, but reviewers say that the formula doesn't sacrifice any quality for cost. The highly pigmented, matte finish concealer claims to have 16-hour staying power, holding its own against higher priced options on the market.

Marc Anthony Grow Long Leave-In Conditioner Spray

Customers rave about this leave-in conditioner spray, which claims to reduce breakage and split ends, smooth frizz and condition dry, damaged strands. The affordable detangler is formulated with ginseng and caffeine to help give your hair a boost, and is safe for all hair types.

MoonKong 4-Point Eyebrow Pen

If you fell victim to the trend of over-plucking your eyebrows years ago, you might have some sparse spots along your brows. This waterproof eyebrow pen has four points to mimic the appearance of actual hairs, which one Shop TODAY writer really liked. We're not the only fans of this brow pen, though — the affordable Beauty Awards winner is an Amazon favorite, boasting over 10,000 favorable reviews.

Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil

You might've heard about this oil throughout social media. But the reason why almost everyone online loves Mielle's rosemary oil is because it essentially does it all. From nourishing dry strands to smoothing split ends, all the way to promoting hair growth, consider this a one-and-done product.

CeraVe Hydrating Mineral Sunscreen with Sheer Tint

Summer might not be here yet, but that doesn’t mean you should be skipping the sunscreen. In fact, dermatologists say that you should be wearing sunscreen every day — even if you’re staying inside. This option with over 55,000 ratings on Amazon is a favorite for its universally-flattering tinted formula, which is blended with calming niacinamide and hyaluronic acid.

Hero Cosmetics Mighty Patch The Original

For the most part, it is universally known that you shouldn't mess with an active pimple. As tempting as it is, it can often make the situation worse. But as a solution, these Mighty Patches from Hero Cosmetics conceal pimples and remove gunk as you wear them thanks to their hydrocolloid-based formula.

COSRX Snail Mucin 96% Power Repairing Essence

This product is the real definition of trust the process. Based on its number one rating in Amazon's Beauty and Personal Care category, the hype behind this product is true. According to the brand, it is formulated with genuine snail mucin to effectively enhance moisture and improve irritation in damaged skin. Although the texture might take some getting used to, the results are well worth it.

Moroccanoil Dry Texture Spray

A texture spray is like a cousin to hairspray and dry shampoo, since it absorbs oil at the roots, adds volume and texture and has an invisible finish with a touch of hold. It’s a great alternative to dry shampoo for the days when your hair is not super dirty, but not exactly fresh, either. The travel-size bottle is perfect for throwing in your purse to use throughout the day when your ‘do could use a refresh.

RoC Multi Correxion Revive + Glow Daily Serum

Are you using a vitamin C serum? This option from RoC is a personal favorite of Brach’s, and is a must for improving the look of dark spots and sun damage after the summertime months.

Laura Geller Swipe-n-Line Dual-Ended Eyeshadow + Eyeliner

Another winner from the Shop TODAY Beauty Awards that makes our list is this two-in-one eyeshadow and eyeliner duo. The multitasking double-ended pen makes it easier to apply shadow and follow up with a matching powder to easily create a stunning eye look.

How we chose

The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.