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5 customer-loved finds for spring, including a fashion hack — starting at $7

Beauty

Whether you’re looking for affordable skin care or a new makeup go-to, you’ll find it here.

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Debating between BB cream and CC cream? Makeup artists explain the difference

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This major Walmart beauty sale ends soon — save up to 75%

Derm- and editor-approved moisturizers with SPF

I tried the wildly popular Baby Foot peel — and the results were incredible

Derms share how to find the right firming lotions and creams

Experts share do's and don'ts for keeping your hair hydrated

Amazon Bestsellers: Shop spring beauty finds under $25

Sick of smudging? 10 expert-approved, smudge-free eyeliners

Yes, Ulta is having another sale! Save up to 50% off on Color Wow, La Roche-Posay, more

TODAY staffers tried over 450 beauty products in 2023. Meet the 119 winners of our first-ever Beauty Awards.

This $23 hair loss serum has made a serious difference in my hairline

Shop TODAY Beauty Awards: The 26 best tools and trending products — starting at $6

Shop TODAY Beauty Awards: 56 top-rated moisturizers, makeup tools and more under $25

24 award-winning products from foundation to primer — starting at less than $7

Shop TODAY Beauty Awards: From The Ordinary to Shark, 18 winners – starting at $8

Shop TODAY Beauty Awards are here! See all of our winners

Shop TODAY Beauty Awards: Best body care products, according to editors

Shop TODAY Beauty Awards are here! 32 skin care products that earn our stamp of approval

Shop TODAY Beauty Award winners: Here are 31 hair products worth the buy

Shop TODAY Beauty Award winners: Lip products

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DIFFBOT

UV Aqua Rich SPF 30

$15.99

Kao

$15.99

Amazon

AMAZON

Aveeno Positively Radiant Daily Facial Moisturizer

$15.65

$24.72

Amazon

$18.47

$24.72

Walmart

WALMART

DKNY Be Delicious Eau De Parfum

$48.86

$100.00

Walmart

WALMART

Clinique Happy Heart Parfum Spray

$25.00

$87.00

Walmart

WALMART

Juicy Couture Viva La Juicy Eau de Parfum Perfume

$41.98

$98.00

Walmart

DIFFBOT

Revlon Colorsilk Tone + Gloss + Care Demi Permanent

$5.99

Target

Odele Leave-in Conditioner for Deep Moisture + Frizz Control

$11.99

Target

DIFFBOT

Conair InfinitiPRO Performa Series Ionic Ceramic Hair Dryer

$52.99

Target

L'Occitane Almond Greatest Hits

$50.00

Amazon

$50.00

Ulta

$50.00

Anthropologie

AMAZON

Burt's Bees Hand Repair Kit

$14.86

Amazon

DIFFBOT

Toiletry Bag

$38.00

Gap

AMAZON

8PCS Hair Clips for Women

$9.99

Amazon

AMAZON

Nail Polish Kit

$19.99

$24.99

Amazon

TARGET

Satin Long Bow Hair Clip Set

$8.00

Target

SOVRN

Scalp & Hair Mist Organic Sunscreen SPF 30

$19.60

Ulta

$28.00

Bloomingdale's

DIFFBOT

O'Keeffe's Working Hands Hand Cream

$8.49

Walgreens

DIFFBOT

Neutrogena Invisible Daily Defense Face Mist SPF 50

$17.49

Neutrogena

Dr. Dennis Gross Alpha Beta Universal Daily Peel (Pack of 5)

These peel pads promise brighter skin overnight.

$29.95

Amazon

Wonderskin Lip Stain

This longwear lip stain is editor-approved and transfer-proof.

$22.00

Amazon

Amazon

RoC Derm Correxion Dual Eye Cream

This cream promises to smooth and de-puff undereyes.

$29.97

Amazon

For when you need to find hair supplies including sulfate free shampoos, conditioners and flat irons to avoid frizz and bad hair days.

Amazon low-waste finds for beauty, fashion and more — starting at just $6

What is seasonal hair loss? What experts say you should know

This 3-in-1 device takes my scalp care routine to the next level

What causes an oily scalp? Experts explain how to manage it

Real Simple Smart Beauty Awards: 6 winners to shop right now

This shampoo removes brassy undertones in just one wash

Pro travelers swear by these hair tools that start at $7

I have fine hair, but this volumizer gave my locks more body

Combat brassy hair with these 13 purple shampoos

Shop NewBeauty's Beauty Awards winners — from $13

For when you need to find affordable makeup products to refine your look and shop makeup brush sets, eyeshadow palettes, concealers and more.

5 customer-loved must-haves for spring — starting at $7

Bobbie Thomas shares 15 of her favorite foundations for everyone

These tinted lip balms soften my dry lips and provide a glossy look

Experts recommend these foundations for mature skin

Ava Phillippe says she and mom, Reese Witherspoon, share beauty tips and advice

It's Sephora’s biggest sale! Save up to 30% off on Sunday Riley, Tarte, more

People are ditching self-tanner for this product — and experts approve

Clinique's Almost Black Honey Lipstick is trending again

Are you wearing the wrong colors? An expert explains how to find your ‘season’

The best skin tints for darker tones, according to experts

For when you need to find some of the best face moisturizers, face masks, eye creams and dermatologist-recommended brands for your daily skin care routine.

The best CeraVe products, according to experts and editors

Score exclusive deals on Gwyneth Paltrow's Good.clean.goop beauty picks

What is mineral sunscreen and why do derms love it?

Are your sleep habits causing wrinkles? Here’s what derms say

Here’s how to find a gentle laundry detergent, per derms

Can this $5 drugstore staple replace your eye cream? We asked a derm

Do overnight wrinkle patches really work? Derms weigh in

This lobster-based cream is my secret to soothing dry skin

This $12 face mask is reviewers’ top choice for clearing pores

Pros explain what causes puffy eyes (and how to manage them)

Spring trend report: Dry skin solutions and affordable midi dresses, more- starting at $9

Want longer hair? Shop these stylist-approved extensions

9 affordable drugstore wrinkle creams approved by experts

Your scalp needs sunscreen too! Derms explain why

Treat Mom to ‘me time’ with these Mother's Day self-care gifts

Experts explain why you should be using sunscreen sticks

14 temporary dyes for a new hair color without the commitment

Help get rid of blackheads with these derm-approved removers — starting at $7

Have mature skin? Derms say these retinol serums are great for anti-aging

Nails breaking? Amazon reviewers say this $8 cuticle cream helps

Struggling with rosacea? Derms say these skin care products help reduce redness

What causes neck lines? Derms give us the facts

Solve annoying problems with these smart solutions — from $12

Dry, itchy skin? These are the body washes derms recommend

The under-$25 Amazon essentials I use every day

A guide to anti-aging skin care: Advice from dermatologists

Your hair ages with you: Experts explain how to care for it

Bobbie’s Bests for Less: Up to 50% off PJs, perfume, more

Here's how to prevent female hair loss, plus products to help

Can you get rid of cellulite? Derms weigh in and share at-home tips and tricks

The best deodorants for women, according to derms and editors

The votes are in! Shop spring All Star winners, up to 30% off

Everything you need to know about dealing with a damaged skin barrier, according to derms

Your lips need SPF, too: Experts explain why — plus 13 balms

The best products to keep your red hair vibrant and hydrated

Shop the best natural dry shampoos that start at only $11

This cheap, wrinkle-banishing ingredient is approved by derms

These Amazon spring sale deals under $25 are too good to pass up

Amazon's big sale ends soon — shop beauty deals up to 65% off

Amazon bestsellers to upgrade your cleaning routine, bras and more

Target’s spring sale is here! Shop Reebok, Shark and more

DVF x Target is already selling out — here's what's still available

Save up to 70% off Walmart's Spring Savings Event

17 lighted makeup mirrors for precise application

34 travel-sized beauty products for your next getaway

This anti-aging serum helps keep my skin healthy and smooth — and it’s less than $45

Nordstrom just dropped prices on thousands of items: Nike, Skims, more

Popular gifts under $25 that won't break the bank

Ulta's Semi-Annual Beauty Event is here — deals start at $6

Hoda and Jenna share their 'Faves & Finds'

The 6 beauty trends for spring, according to an expert

Are microcurrent devices worth the splurge? Experts explain

This viral facial wand makes my skin look smoother than ever

I tried biotin shampoo and my hair has never looked healthier, thicker or shinier

Customers love these affordable Amazon bestsellers — from $9

I love this retinol body butter for head-to-toe anti-aging

The best concealers for mature skin, according to experts

This detox treatment instantly soothes my itchy, flakey scalp

Unclog your pores with these dermatologist-approved products

12 beauty picks for waking up with a fresher face

This expert-loved pillowcase material can help prevent frizz

How to give menopausal skin some extra TLC, according to a dermatologist

Does rice water actually help with hair growth? We asked dermatologists

Does rosemary oil really support hair growth? We asked a dermatologist

This vitamin C serum with over 16,000 reviews made my skin more radiant in one week

Derms weigh in on what works to treat stretch marks and cellulite

This peel-off lip tint is going viral on TikTok — and it's worth trying

This derm-approved ingredient can help with hyperpigmentation

Are you using the right blush for mature skin? We asked experts

These are the best face washes for dry skin, according to derms

Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.